Sounds like a cliche - but this is a small plaque behind the cashier in an excellent Restaurant in Mumbai, A Rama Nayak's Udipi Shri Krishna Boarding. A lot of businesses suffer because the 'owner' of the business does not proverbially 'eat' at business. They believe that throwing employees at the business will help the business grow. Some businesses are lucky to have employees that think in the best interests of the business, but most do not. This also explains why a lot of big companies fail, where smaller once succeed. The answer is clearly in the involvement of the people for whom business and their customers are most important. My message : Always 'eat' in your 'restaurant'